As the leading advocate for female consumers, WomenCertified Inc. is pleased to announce that First County Bank has received the Women’s Choice Award for offering a distinguished portfolio of services and tools to its advisors and consumers.
To earn the Women’s Choice Award Financial Firm seal, an organization must uphold a variety of criteria within 4 pillars: Marketing Tools; Educational Support; Seminars/Workshop; Community Outreach. Focusing on consumer education and providing support for advisors in the financial sector aligns financial organizations with the Women’s Choice Award mission to support female consumers throughout their financial journey. And, by providing the necessary tools, resources and ongoing communication to consumers and advisors within the organization, they help women make more informed financial choices, while giving her the high level of service she expects – and deserves.
“First County Bank is proud to be among a select group of only 139 financial advisors and firms across the US which have been honored with the prestigious Women’s Choice Award,” said Reyno A. Giallongo, Jr. chairman and CEO of First County Bank. “The Women’s Choice Award is the collective recommendation of women and honors brands that women would highly recommend to friends and family. Since 2016, we have been distinguished as a Women’s Choice Award financial firm.”
The Women’s Choice Award was created by Delia Passi, the leading advocate for female consumers and former group publisher of Working Woman and Working Mother magazines. Delia created the Women’s Choice Award for Financial Advisors and Firms in an effort to help women identify those advisors and organizations who are committed to providing quality service to female investors. The award allows this elite group of advisors and firms to showcase their commitment to the women’s market, while giving potential clients a starting point for entrusting their finances to an advisor or organization.
Women influence an enormous amount of wealth around the globe. Recent studies indicate the following in regards to women and their finances:
- $20 Trillion (27%) of the world’s total wealth is controlled by women. **
- In the US alone, women exercise decision making control over $11.2 trillion; that is 39% of the nation’s estimated $28.6 trillion of investable assets. **
- 75% of female wealth creators describe themselves as primary decision makers. **
- Women consumers make the final decision for buying 91% of home purchases, 65% of the new cars, 80% of health care choices, and 66% of computers. ***
As the financial industry wakes up to the fact that a great majority of the female population is seeking advisors and organizations they can trust for their financial security, the Women’s Choice Award offers a solution by assisting women in their search. This powerful, national initiative distinguishes advisors and firms who support female consumers in their quest for financial education.