Today, the Independent Community Bankers of America ® (ICBA) and First County Bank announced that the ICBA’s annual “I Luv My Community Bank” campaign has returned — just in time for Valentine’s Day! This national marketing and communications campaign celebrates the love that customers have with their community bank. Each year the ICBA celebrates community banks by prompting consumers and small businesses to share their personal stories and the positive impact that banking locally has on communities.
The campaign will run once again in conjunction with Community Banking Month in April. Testimonials and submissions from consumers will be accepted at www.iluvmycommunitybank.com and on the ICBA Facebook page from Feb.14 through April 12. The top 10 testimonial finalists will be chosen by a panel of judges and announced on ICBA’s Facebook page on April 15, where bankers and consumers will be able to vote for their favorite through April 30. The top five winners, chosen by Facebook votes, will be announced on May 1 and they will receive one of five $500 gift cards, courtesy of ICBA.
ICBA will launch a new app on the association’s Facebook page on Feb. 14 as a way to advance the campaign in 2013 and beyond. The app will aid submission collecting and will host a voting function for the public to determine the five winners for 2013. Community bank users are encouraged to post comments, upload photos and deliver video testimonials about their community banking experiences and why they “luv” their local banks.
This campaign is a great opportunity for First County Bank’s loyal customers to tell everyone why they ‘luv’ to bank with us. Community banks across the country support their local customers and small businesses in their towns. This campaign highlights the great banking relationships and customer service that community bank customers experience every day.
For more information, visit www.iluvmycommunitybank.com