Welcome to 2012! As we all settle into the New Year, I’d like to share with you First County Bank’s vision for this year and beyond. Without sounding too altruistic, it’s about establishing an even deeper understanding of our customer’s needs, which is especially critical in this ever changing and often unpredictable financial landscape. It’s fresh, but not new to our customers or our community since this has been the Bank’s approach since we opened our doors over 160 years ago. It’s a vision that embraces at its core a longstanding philosophy of “doing what’s right, always.” A vision that makes our approach to banking… fresh. Later this month, I will be sharing details of First County Bank’s Fresh Banking Strategic and Business Plan for 2012. For the moment, here’s a broader view.
Fresh Banking is a concept that takes community banking to another level of customer and community excellence. The foundation of Fresh Banking is a set of guiding principles that have been essential to our philosophy and success. As we hit the ground running this New Year, we will continue to enhance the breadth and depth of all our services. So what does that mean? It means more robust online banking tools like mobile banking, innovative products and technology, advancements in our social media networks that provide opportunities for continued dialogue, conversations and online community engagement. It means one on one attention to our customer’s specific and personal needs, state-of-the-art programs and services that help simplify life, and continuing to deliver on opportunities to start and/or enhance local business. And, the continued work of the First County Bank Foundation as it supports the needs of local non-profit organizations.
These are just some of what Fresh Banking means to us and what we believe will keep us financially strong and committed to helping our customers and the local communities strive and thrive.
In 2012 we promise to continue to provide legendary service so that every day we not only meet but also exceed expectations. Here’s to a Fresh new year!